Go ahead and write on the wall of this house – its Facebook wall.
Not only does the home have “friends,” it tweets and blogs, too. You might say it, uh, sells itself.
“Not only do I have bathrooms, I have beautiful oversized bathrooms! In fact, I have three full bathrooms and two half bathrooms,” boasts the 1886 Victorian located in the town of Eastville, Virginia (population: 106).
The current owner, Melody Scalley, is a licensed real estate broker in Virginia who works as a PR consultant. Frustrated after having two contracts fall through, she shaved almost $40,000 off the asking price, to US$348,843, listed it with a new company and mounted the social media campaign.
“Showings have more than doubled since I started the concentrated online effort,” Scalley says. With new photos, blog posts or tweets nearly daily, “It’s better than having a stagnant listing on MLS that is rarely if ever updated.” Sample tweet: Rhett & Scarlett would have loved it here.
One of the home’s Facebook friends flew over the property and snapped aeriel shots, then uploaded them to the Facebook page.
Another Facebook friend and her husband drove more than two hours to visit the property and produced a video tour for the blog.
The 3,500-square-foot home has five bedrooms and, as it mentioned, three full baths and two half baths. It has spacious room with high ceilings, an abundance of mature blooming flowers and trees and access to nearby hunting, fishing, golfing, bird watching and horseback riding (horse not included). Scalley is just its third owner in 125 years. Property taxes are about $180 per month.
“It’s been a privilege to live here the last 17 years; I know this home will be a blessing to the next owners,” says Scalley. “But don’t take my word for it – the house will speak for itself!”